Unlock the secrets of leadership and sustainability in manufacturing with our special guest, Lina Emilsson, the Chief Operating Officer of Nidec Energy. Lina shares her invaluable insights into empowering teams and fostering environments where innovation thrives. With a critical eye on the electric vehicle industry's challenges, she emphasizes the urgent need for the UK to learn from Norway's successes to remain competitive. You'll gain a deeper understanding of her journey into engineering, spurred by a fascination with factory processes and a pivotal opportunity in the pharmaceutical sector, and how these experiences shape her current role.

As we explore the competitive landscape of electric vehicle and battery manufacturing, Lena and I tackle the pressing need for Europe to capitalize on its strengths in sustainability and advanced manufacturing processes. Despite the formidable challenge of competing against China's pricing and reliability, opportunities abound for those willing to enhance efficiency and collaboration within the value chain. We discuss the crucial role of government support and the need for proactive measures to accelerate smart manufacturing adoption, highlighting the potential setbacks if these challenges aren't addressed swiftly.

In our conversation, we also unravel the future of electric vehicles and energy storage, addressing misconceptions like range anxiety and the role of hydrogen vehicles. We spotlight the importance of infrastructure, battery energy storage, and grid stability to facilitate the integration of renewable energy. From insights on secondhand EVs to the potential of localizing battery manufacturing, Lena sheds light on the market dynamics and strategic foresight necessary to navigate this evolving landscape. Don't miss this episode brimming with valuable lessons on leadership, strategic foresight, and the future of sustainable manufacturing.

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