How to market products for Manufacturing & Engineering

Andi Jarvis is a marketing expert who works closely with businesses in this sector. In this episode, we talk in detail about how you can improve your marketing strategy to maximise revenue.

Why marketing is so important in manufacturing?

Using creativity in the boardroom
Marketing through a recession
Using consumer marketing in B2B
Who is Andi Jarvis?
The early Years
Marketing in manufacturing
Sales and marketing working together
The importance of social media
What moved the needle and brings in revenue?
How do we measure ROI?
Marketing B2b vs B2C in manufacturing
How important is your website?
Branding is crucial!
How important is the budget
First steps to marketing - What to do.
Focus on what sells, not on what’s not
Creativity in business

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